As I had already mentioned in one of my previous posts, this Wednesday we were treated to another Apple product unveiling event. And as I and most Apple prognosticators had predicted, the event brought us a new iPad with retina display and 4G networking, a photo editing app (iPhoto for iOS), and a specs bump for Apple TV. There were also a few tweaks to the underlying iOS (now in version 5.1), but other than that there wasn’t anything revolutionary or radically new at this unveiling. Based on the ongoing unprecedented level of demand for all Apple product, the equally high level of customer satisfaction, and the uncanny ability of that company to execute on all levels of product development, there is no reason to suspect that we’ll see anything but the successes for as far as the eye can see. However, the past two product promotion cycles have been anything but unpredictable. Apple’s products can practically sell themselves, and it seems that is what Tim Cook is banking on for now. When it comes to the “post PC” computing products, Apple has such an oversize lead that it’s hard to see how and/or when the competitors will catch up. However, if the history of consumer electronics can teach us anything it’s that complacency can be deadly. Apple’s traditionally biggest rival, Microsoft, has learned that the hard way, and it’s largely been left out of the internet and the handheld computing revolutions.

Personally, I am really happy with the Apple products as they are right now, and can’t imagine much more that I could demand out of them. They are all very fast, powerful, and more than adequate for all of my needs, and then some. Nonetheless, traditionally it’s been the features and products that neither I nor almost anyone else even thought about that had changed and propelled the consumer tech industry. I still believe that Apple has a few tricks up its sleeve prepared for later on this year, but if the upcoming product announcements don’t amount to much more than cosmetic changes and specs bumps, then many of us will start getting worried about Apple’s long-term prospects as the undisputed leader in the consumer electronics arena.