Cyber Monday is a Real Thing
After a very lackluster “Black Friday,” which has seen the first decline in total number of shoppers since 2009 (despite many stores starting their sales on Thanksgiving), it seems that the “Cyber Monday” has done incredibly well. The total traffic to online stores has increased 15% compared to the last year. The surge has been particularly dramatic in terms of how many people are now shopping from their mobile devices – a full 30% increase. This is probably why the folks at Amazon are so aggressively pushing and discounting their tablets. Jeff Bezos has made no secret of the fact that he sees Kindle devices as a kind of storefront window for their vast online shopping empire, and that strategy seems to be working really well.
For years I’ve wondered if “Cyber Monday” is little more than an online marketers’ gimmick. Sure, I had noticed an uptick in activity with my Amazon reviews around that time, but the total effect was relatively small in terms of the number of new ratings for my reviews. Now that I am running a separate tech blog, the results are more than clear. I’ve seen a huge traffic surge to my blog, and a new record in every analytics category that I am tracking. So yes, as far as I am concerned, “Cyber Monday” is very much a real thing.
About the Author
Bojan Tunguz
Bojan Tunguz was born in Bosnia and Herzegovina, which he and his family fled during the civil war for the neighboring Croatia. Over the past two decades he has studied, lived and worked in the United States. He is a theoretical physicist with degrees from Stanford and University of Illinois. Tunguz has taught physics at several prominent liberal arts colleges and has been writing about physics, science and technology for more than a decade. He also has a wide spectrum of interests, and reads and writes about current events, society, culture, religion and politics. Over the years he has reviewed many of the books that he has read, and posted his reviews on various online outlets. In 2011 he had become a top 10 reviewer on Amazon.com, where he continues to be very active. Aside from reading and writing, Tunguz enjoys traveling, digital photography, hiking, and fitness. He resides with his wife in Indiana. You can follow my review updates on the following pages as well: Facebook: http://www.facebook.com/tunguzreview Twitter: http://www.twitter.com/tunguzreviews Google+: https://plus.google.com/u/0/104312842297641697463/posts
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