The Future of Publishing
The last three decades have seen major shifts in publishing technology fueled by the digital revolution. The desktop publishing in the 80s, the advent of the world wide web in the 90s, and the sudden emergence of the e-books in the last few years have all dramatically changed the way that the written word gets created, distributed, and consumed. Despite all of these changes, the publishing industry has remained more or less unchanged and committed to the same business model that was developed by the middle of the twentieth century. This is an industry that is ripe for a creative disruption, and I expect that it will undergo a significant change in the upcoming years. Several trends that I foresee are the following: 1. Increasing number of small publishing companies and authors that cater to niche companies. 2. Greater flexibility of published format. In particular, greater proliferation of works that are larger than a typical magazine article, but not as large as a small book. 3. Increasing reliance on social media and online customer reviews. As a top Amazon reviewer, I’ve been witnessing this trend first hand. 4. Increasing interactivity between authors and their audiences.
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