Why SEO is so important
SEO is important for business because it provides organizations with the visibility they need to attract customers during this digital era. However, there is a lot of confusion regarding which metrics matter and which don’t. As a result, this guide provides clear and detailed information that will help you understand and capitalize on your SEO efforts.
CPA vs. PPC vs. Conversion Rate
Most websites are all too aware of their competition and how they are able to drive high CTRs. For example, their website is attracting a high number of traffic. The goal is to drive high traffic to their website. So, the higher their CTRs, the more likely you are to drive high conversion rates.
Optimizing your website is the best strategy. However, the tactics that are employed to achieve these goals can be very different and can be misunderstood.
A key factor that can impact the effectiveness of a web site is the average cost per conversion. This metric quantifies how likely a given conversion is to occur. It is calculated as a percentage of each visitor’s contribution (refer to Glossary).
CPA refers to the rate at which visitors are converting on a particular web page. If you understand what conversion is, you’ll know what costs you have to cover to drive as many conversions as possible on a particular page.
Average Cost Per Conversion is a popular metric on the web for tracking both conversions and non-conversions. It can be either a static value or calculated for an audience by segmenting visitors.
A web page may perform well on CPA or PPC. Some types of sites may generate high CPA, others may have good conversions but low PPC scores. To understand conversion and non-conversion rates, it’s important to determine the characteristics of a site’s visitors.
Both conversions and non-conversions are measured against a target audience, not individual visitors. Typically, these target audiences are in the different industries where you’ll find your products or services. As a result, a website’s conversion and non-conversion numbers should align with its target audiences. To determine a website’s target audience, use a tool such as Ahrefs or SimilarWeb to create a custom audience profile.
SEO vs. Conversion Rates and Conversion Rates
SEO will typically result in more conversions for you ( pop over to these guys to get all the details). As you’ve probably guessed, an increase in traffic from search engines like Google helps ensure you’ll rank higher in the search engines. As such, you’ll likely see greater impact on your search engine optimization efforts from converting higher CPA sites and lower PPC sites.
About the Author
Bojan Tunguz
Bojan Tunguz was born in Bosnia and Herzegovina, which he and his family fled during the civil war for the neighboring Croatia. Over the past two decades he has studied, lived and worked in the United States. He is a theoretical physicist with degrees from Stanford and University of Illinois. Tunguz has taught physics at several prominent liberal arts colleges and has been writing about physics, science and technology for more than a decade. He also has a wide spectrum of interests, and reads and writes about current events, society, culture, religion and politics. Over the years he has reviewed many of the books that he has read, and posted his reviews on various online outlets. In 2011 he had become a top 10 reviewer on Amazon.com, where he continues to be very active. Aside from reading and writing, Tunguz enjoys traveling, digital photography, hiking, and fitness. He resides with his wife in Indiana. You can follow my review updates on the following pages as well: Facebook: http://www.facebook.com/tunguzreview Twitter: http://www.twitter.com/tunguzreviews Google+: https://plus.google.com/u/0/104312842297641697463/posts
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